Brand and Identity
PROCESS
I typically explore element design and development generally as a first step in the creation of a “brand architecture” and/or logo.
Following are example programs created in the visual identity development process.
Stalite Lightweight Aggregate
Stalite Environmental Products Group Stalite Structural Products Group
LOGO/MARKS
The Johnson Concrete Product Groups
BRAND ARCHITECTURE & VISUAL SYSTEM
GRAPHIC ELEMENTS
Federal Highway Administration
INTELLIGENT TRANSPORTATION SYSTEMS-JOINT PROGRAM OFFICE
Knowledge Resource Deployment Evaluation Initiative
BRAND ARCHITECTURE & VISUAL SYSTEM
COLOR SETS
STUDY SERIES
SERIES III
SERIES II
STUDY SERIES I
FHWA’s HIGHWAY MATERIALS ENGINEERING COURSE
BRAND ARCHITECTURE
ALTERNATE I
GRAPHIC ELEMENTS-COLOR SCHEMES
MCW
BRAND ARCHITECTURE
Environmental Protection Agency
REGION 3 BRAND ARCHITECTURE and IDENTITY DEVELOPMENT
G3 INITIATIVE
COMMUNITY BASED PUBLIC/PRIVATE PARTNERSHIP INITIATIVE
BRAND ARCHITECTURE
GRAPHIC ELEMENTS
MID-ATLANTIC CENTER of EXCELLENCE
NET POSTITIVE INITIATIVE
